The Mouth
Thesis
The mouth is the gateway for consumption—the gateway that allows the most mystifying process in the universe to occur—the existence of human life. It is the most critical point in which an object from the outside physical world enters the anatomical world of the human body, triggering a transfer of energy that allows this life process to continue.
Increased consumption of television viewing results in increased consumption of television advertising, which results in increased consumption of economic goods. Television advertising increasingly features the mouth or appeals to the mouth as the gateway to consumption.
Medium
A ten-minute documentary will feature the following:
· Brief segment on the mouth
o Description
o Function
§ Vital
§ Non-vital
o Rooting reflex
o Psychoanalytical
· Brief history of advertising through several decades
· The role of the mouth in advertising.
o Mouth in passive role as the target of advertising.
o Mouth as object being displayed – to target the mouth’s desire to consume.
o Mouth as transmitter of advertising.
Examples will be sought out through television archives. Academic texts and analyses of advertising will also be researched.
Conclusion
Just as branding and advertising aim to appeal to basic human emotion, they also aim to appeal to the basic human instinct of survival that is embedded in the mouth.
Potential Topics to Investigate
Cannibalism
Word of mouth
Consuming the other
[If you keep thinking or saying 'mouth' over and over, it starts to sound funny]
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